LUSSO CEO Steve Greer interviewed by SherpaReport

DC4MS · 03-25-2008, 01:23 AM

Here is a nice interview with Steve Greer, CEO and founder of LUSSO with SherpaReport.

Hot news ---> LUSSO now has 140 members.

Steve Greer, CEO & Founder of LUSSO, Talks to SherpaReport - SherpaReport

This is the first I have heard of the ABCDE's of LUSSO:

A. Access and availability. Our membership to property ratio is 5.5:1, we offer unlimited access (subject to availability) and we structure our membership to maximize availability (see "Equality" below).

B. Boutique. We want the club to be exclusive and have set a cap at 550 members. We see this as the ideal blend that enables us to offer exemplary personal service, a broad range of destinations and a sustainable business model.

C. Convenience. We offer a broad range of amenities that are covered by a member's annual dues. There is a luxury SUV in the garage at most properties, men's and lady's golf clubs in the homes, beach or other destination-appropriate equipment, ski passes for the ski properties, access to private golf and more.

D. Dollars. We have a 100% refund policy, whereas most competitors offer an 80% refund of the membership deposit.

E. Equality. We have one tier of individual membership. This is a critical difference that sets LUSSO apart from other clubs. Our members are all on a level playing field. We make it easy for our members because the same rules apply to everyone in the club.

Kagehitokiri · 03-25-2008, 10:31 AM

Quote:

What are LUSSO's future plans?
SG: We currently have about 140 members and will continue to grow until we've reached 550. With the club already established, in the future we might consider a second or third LUSSO club each with a different emphasis whether it be geographical, price, etc.

What new locations are on the horizon for the club?
SG: In the next 30 days we will announce two more beach destinations, and soon after that we will announce two European destinations. Our plan this year is to increase from the current 14 to 20 destinations, with similar growth next year

from their website, "under consideration" right now >

barbados
grand cayman
maui
st barts

cannes
london
marbella
paris
tuscany

maybe they did get some deckhouses @ ritz carlton grand cayman.

and so the plan is to add 6 destinations this year. panama should be one if its on schedule, so that leaves 5.

03-25-2008, 01:23 AM	#1
DC4MS Administrator Join Date: Oct 2007 Location: USA Posts: 1,727 Club: DC4MS.com	LUSSO CEO Steve Greer interviewed by SherpaReport Here is a nice interview with Steve Greer, CEO and founder of LUSSO with SherpaReport. Hot news ---> LUSSO now has 140 members. Steve Greer, CEO & Founder of LUSSO, Talks to SherpaReport - SherpaReport This is the first I have heard of the ABCDE's of LUSSO: A. Access and availability. Our membership to property ratio is 5.5:1, we offer unlimited access (subject to availability) and we structure our membership to maximize availability (see "Equality" below). B. Boutique. We want the club to be exclusive and have set a cap at 550 members. We see this as the ideal blend that enables us to offer exemplary personal service, a broad range of destinations and a sustainable business model. C. Convenience. We offer a broad range of amenities that are covered by a member's annual dues. There is a luxury SUV in the garage at most properties, men's and lady's golf clubs in the homes, beach or other destination-appropriate equipment, ski passes for the ski properties, access to private golf and more. D. Dollars. We have a 100% refund policy, whereas most competitors offer an 80% refund of the membership deposit. E. Equality. We have one tier of individual membership. This is a critical difference that sets LUSSO apart from other clubs. Our members are all on a level playing field. We make it easy for our members because the same rules apply to everyone in the club.

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