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One Key - Fact Sheet

March 1, 2007

ONE KEY

Description:
One Key is a fresh approach to luxury destination club membership. One Key offers discerning travelers the option of 15, 25 or 45 nights— that may be used in any increment— to get away with family and friends in the finest homes whenever and wherever in the world they wish to travel. One Key members receive the joys of second home ownership without the burden; plus the convenience of belonging to a traditional destination club but without the long-term contract, high cost of entry, blackout dates and other restrictions inherent in those plans.

Offices:
One Key maintains offices in New York City, NY, Los Angeles, CA and Mansfield, MA.

Contact:
One Key World Headquarters
792 South Main Street #101
Mansfield, MA 02048

Office: (508)-337-0060
Toll-free: (877)-ONE-KEYW
Facsimile: (508)-546-0450

Web Site: One Key Luxury Travel Card

Founders:
Jay Sapovits, Founder and CEO and Steve Kent, Co-Founder and COO

History:
One Key is the brainchild of two highly motivated business executives who came to understand well the leisure time challenges of their most successful colleagues. Determined to find a solution that would provide the ultimate flexibility and focus on total customer satisfaction without the burden of long-term commitment, founder Sapovits turned to his Marquis Jet roots for a unique approach to the destination club.

The One Key way reverses the current destination business model to focus not on real estate acquisition and asset-building but on where members want to go and how members wish to be treated. One Key is experience driven and because there is no long-term commitment required, One Key’s sole mission is to exceed customer expectations. Sapovits is clearly aware that his members’ time is precious and his team has only one chance at satisfying their discerning members. Born from an internal motto of “do what you say,” One Key plans to deliver paramount service.

Membership:
Becoming a member is a simple three-step process of choosing one of two One Key membership plans, using One Key services and membership management. Plans begin at 15 nights for $34,900.

- Total access to a network of vetted luxury homes worldwide. Every One Key home is visited by One Key staff to assure quality and standards, from location to linens.

- Dedicated Member Services Team offering amenities and services to assist members from pre-planning their vacation and throughout their stay. More importantly, One Key members are thoroughly known to One Key and their individual travel preferences are matched every time they use their One Key membership – from ensuring a peanut-free environment to down-only pillows in the master bedroom. One Key works to provide a customized experience. In short, One Key provides members their home, their way.

- No restrictions on who may use the home. As with members’ own homes, members may designate who stays in the home, even when the member is not present.

- General liability coverage with an umbrella policy for all member stays.

Using One Key is simple. To reserve a home, members simply call Member Services and specify their desired travel dates and location of choice, then choose to book as available; 30 days in advance during standard travel weeks; or 180 days in advance during peak travel periods (when nights are deducted on a 2 to 1 basis in select locations). All reservations are confirmed within 72 hours for existing One Key destinations. Confirmations include photographs of the exact home members will be staying in, dates of stay and desired amenities particularly those contained in the One Key member profile.

Managing One Key is simple too. Every time a guest spends a night in a One Key home, the night is deducted from their balance. Once the balance reaches zero, members may choose to renew their membership or walk away.

The Homes:
A One Key membership is the portal through which travelers can access a collection of richly appointed homes in some of the world’s most desirable locations. Members can book with confidence knowing that One Key’s high standards of quality are met, and more importantly – that each home meets the unique needs of the individual member. For families, this may mean the latest video game system and large-screen televisions; for others, a fully equipped gym. Since One Key is focused on customer experience and satisfaction and not on real estate acquisition, One Key is able to secure premium homes, tailor-made for the requirements of its members. Customization is an important difference with One Key, but compromising is not. All One Key homes offer a prestige address and prime in-destination location; are fully furnished and fully appointed including highest quality towels, linens and pillows; DVD players, CD players, hair dryers, cable television and professionally equipped kitchens. Homes in traditional leisure vacation destinations offer a minimum of three bedrooms and 2.5 bathrooms and in the grand metropolises such as New York or Boston, are 1-2 bedrooms and 1.5 baths.

Amenities:
Membership also includes access to One Key’s wide range of services and amenities designed to enhance the vacation experience, no matter where members are in the world. One Key’s member services team allows members to maximize their holiday from beginning to end. Services include, but are not limited to, the procurement of private house staff; reservations and recommendations to world-class restaurants, spas and golf facilities; luxury car or ski rentals; and business services such as high-speed Internet and overnight shipping.