DC4MS

One Key Delivers Fresh Approach to Destination Club Model

March 15, 2007

Greater Access and Flexibility to Premier Homes Worldwide without Long-Term Commitment

NEW YORK, March 15, 2007 – For discerning travelers seeking the benefits of destination club membership but who are wary of its inherent long-term commitment, high cost of entry or restrictive reservation policies, new entrant, One Key offers a fresh approach. In order to keep luxury travel simple without compromising quality or service, One Key offers potential members the option of two plans: 15 or 25 nights – for use in any increment – in premier homes worldwide through a one-time membership fee of $34,900 and $49,900, respectively.

“One Key is the next generation destination club,” said Jay Sapovits, founder and CEO of One Key. “We recognize that writing a six-figure check isn’t easy, especially if you don’t have the time to enjoy the large nightly commitment per year. Vacation time is precious so we wanted to offer a simple and flexible solution that allowed travelers to make the most use of their membership, without the considerable upfront capital or long-term commitment.”

As opposed to most destination clubs that focus on real estate acquisition and asset-building, One Key is an experience-focused business. Because One Key does not own the homes in which it operates, it can provide members with more options and greater access to the world’s most desirable locations.

“We’re nimble in the sense that we’re not restricted to a pre-selected portfolio of homes and are focused solely on accommodating our membership,” added Sapovits. “Because there are no long-term commitments, we know we have only one opportunity to deliver an unforgettable vacation experience.”

And no matter where members travel, they are guaranteed that each home has been vetted and approved by a specialized One Key staff member for consistency of quality and amenities. More importantly, they have been screened to ensure that they meet the unique needs of the individual member. More than just fully furnished and richly appointed homes, customization is a key difference with One Key. For instance, One Key recognizes the needs of a family of five getting away during the Thanksgiving holiday are vastly different from a group of bachelors headed out on a golfing trip to Scottsdale.

Additionally, One Key membership includes access to a wide range of personalized services designed to enhance the vacation experience. One Key’s 24-hour Member Services allow members to maximize their holiday from beginning to end. Services include, but are not limited to, the procurement of private house staff; reservations and recommendations to world-class restaurants, spas and golf facilities; luxury car or ski rentals; and 24-hour business services such as high-speed Internet and overnight shipping.

“We will work hard to know our members well and to ensure that their specific needs are met each and every time they use their membership to reserve a stay with One Key,” said Sapovits. “Our promise is simple and our incentive to deliver paramount: there’s nothing holding our members to One Key – except an amazing experience.”

About One Key One Key is a fresh approach to luxury destination club membership. One Key offers discerning travelers the option of either 15 or 25 nights – that may be used in any increment – to get away with family and friends in the finest homes whenever and wherever in the world they wish to travel. One Key members receive the joys of second home ownership without the burden; plus the convenience of belonging to a traditional destination club but without the long-term contract, high cost of entry, blackout dates and other restrictions inherent in those plans. For more information about One Key, visit One Key Luxury Travel Card or call (508) 337-0060 or toll free at 877-ONE-KEYW.