Destination Club trademarks

DC4MS · 12-19-2007, 08:03 PM

Resorts International Holdings, LLC (660 Madison Avenue, New York, NY 10021) filed an application with the US Patent and Trademark Office for the mark “DESTINATION CLUB” on December 4, 2006.

Search trademarks using the Trademark Electronic Search System (TESS)
Trademark Electronic Search System (TESS)

The Trademark application Serial Number is: 77056496

Resorts International Holdings, LLC filed for three International Trademark Classes:

035 - MARKETING AND ADVERTISING SERVICES IN CONNECTION WITH THE PROMOTION OF APPLICANT'S CASINO PLAYER REWARDS PROGRAM

041 - ENTERTAINMENT, NAMELY CASINO SERVICES, IN CONNECTION WITH CASINO PLAYER REWARDS
PROGRAM

043 - Casino gaming and hotel and restaurant services, namely, a frequent customer reward program that enables patrons to earn discounts and complimentary gifts

However, on January 26, 2007, they were refused trademark as a result of likelihood of confusion, merely descriptive, and activity not a service.

Interestingly they found many references to “Destination Club” to the various destination clubs that this forum focuses on.

They reapplied again in July, but were refused again on September 3, 2007.

-------------------------

I am not an attorney, but any attempt to trademark the phrase “Destination Club” could have negative ramifications for the entire Destination Club industry and all destination clubs.

This is something the DCA should be investigating.

DC4MS · 12-19-2007, 08:05 PM

Destination Club Partners, LLC was denied a trademark for the mark "Equity Residence Club" on June 15, 2007.

I attached a PDF file of the ruling.

DC4MS · 12-19-2007, 08:11 PM

Renaissance Cruises was granted a US trademark for the mark "Destinations Club" International class 39 on May 16, 2000.

Registration number 2350416

However this was canceled on February 24, 2007

DC4MS · 12-19-2007, 08:15 PM

Destination Club Partners, LLC granted a US trademark for the mark "Destinations Club Partners" International class 35 and 36 on September 14, 2004.

Registration number 2884066

Here is the certificate

DC4MS · 12-19-2007, 08:19 PM

Destination Club Partners, LLC granted a US trademark for the mark "Destinations Club Management" International class 35, 36, and 37 on April 3, 2007.

Registration number 3226060

Here is the certificate

DC4MS · 12-19-2007, 08:27 PM

Destination Club Partners, LLC granted a US trademark Notice of Acceptance of Statement of Use for the mark "Destinations Club Realty" for International class 36 on November 17, 2007.

Registration number 78264135

--------------------

Company Profile

DCP INTERNATIONALSM, L.L.C.(“DCP”) specializes in the design, marketing and sale of EQUITY RESIDENCE CLUBSM developments at prestigious resort and urban locations. It is the pioneer and most experienced company in this rapidly growing segment of the real estate industry. DCP residence clubs have generated more than $700,000,000 in sales to date ($115,000,000 in 2006). Additionally, DCP residence clubs that have sold, are actively marketing or are in development have projected sales revenues in excess of $2 billion.

DCP was instrumental in creating the first resort EQUITY RESIDENCE CLUBSM project at Deer Valley Resort in Park City, Utah. DCP has since participated in the design, development and marketing of residence clubs at other internationally acclaimed sites and is selectively pursuing new club developments at other prestigious national and international locations. DCP worked with Millennium Partners to create The Phillips Club, the country's first urban EQUITY RESIDENCE CLUBSM venture located next to Lincoln Center in Manhattan.

DCP serves as a design, marketing and sales partner with developers and/or landowners and can assist in obtaining club development financing. In addition to expertise in all facets of residence club development, DCP has a full-service, in-house marketing staff.

As part of DCP's agreement, developers can take advantage of experienced real estate brokerage services with DESTINATION CLUB REALTY®, DCP's licensed real estate firm active in numerous states. Under separate agreements, DCP manages club operations through Destination Club Management®, provides complete interior design service through Destination Club Design, and offers full-service advertising agency capabilities through Dering, Elliott and Associates.

EQUITY RESIDENCE CLUBSMis a trademark of DCP INTERNATIONALSM, L.L.C.

DESTINATION CLUB REALTY®is a trademark of DCP INTERNATIONALSM, L.L.C.

DC4MS · 12-20-2007, 03:37 PM

I sent this thread to Adam Wegner, SVP and General Council, Exclusive Resorts and General Council for the DCA and I will post a summary of what he said.

He did not want me to post his exact e-mail response as his company's policy is NOT to post on public forums.

I, personally, find this particular company policy to be very "amusing" considering Steve Case (Majority Owner of Exclusive Resorts) was the co-founder and former CEO of American Online, was the chairman of AOL Time Warner, and even publishes his own Blog on Revolution Health. Perhaps they will reconsider this policy in the near future.

---------

The DCA feels that the trademark for the mark "Destination Club" is not something that the industry association believes should be subject to trademark registration by a company.

The DCA believes that the term “destination club” is purely descriptive of a category of business and it should not be eligible for trademark protection by a particular company.

--------

So far the PTO has denied any attempts to trademark the words "Destination Club" and Destination Club Forums will continue to monitor this topic.

We also believe that it is very important that there be a common understanding and agreement upon basic terms (such as Destination Club) to separate this business from timeshares, fractionals, and condo-hotels.

I am not sure who first coined this term, but is has stuck largely due to the result of the press and public using this term, rather than any branding efforts being undertaken by different clubs.

In fact, Exclusive Resorts previously used the term “luxury residence club” to describe its business and now prefers the term "Luxury Destination Club."

Kagehitokiri · 12-20-2007, 06:31 PM

how do you know its really Steve Case writing on the blog?

havent a handful of C level execs etc been "busted" and several others openly admitted to using ghost writers?

DC4MS · 12-20-2007, 06:51 PM

Quote:

Originally Posted by Kagehitokiri

how do you know its really Steve Case writing on the blog?

We'll never know for sure, unless he posts about it here.

A little birdie told me that he has occasionally visits this site.

12-19-2007, 08:03 PM	#1
DC4MS Administrator Join Date: Oct 2007 Location: USA Posts: 1,342 Club: DC4MS.com	Destination Club trademarks Resorts International Holdings, LLC (660 Madison Avenue, New York, NY 10021) filed an application with the US Patent and Trademark Office for the mark “DESTINATION CLUB” on December 4, 2006. Search trademarks using the Trademark Electronic Search System (TESS) Trademark Electronic Search System (TESS) The Trademark application Serial Number is: 77056496 Resorts International Holdings, LLC filed for three International Trademark Classes: 035 - MARKETING AND ADVERTISING SERVICES IN CONNECTION WITH THE PROMOTION OF APPLICANT'S CASINO PLAYER REWARDS PROGRAM 041 - ENTERTAINMENT, NAMELY CASINO SERVICES, IN CONNECTION WITH CASINO PLAYER REWARDS PROGRAM 043 - Casino gaming and hotel and restaurant services, namely, a frequent customer reward program that enables patrons to earn discounts and complimentary gifts However, on January 26, 2007, they were refused trademark as a result of likelihood of confusion, merely descriptive, and activity not a service. Interestingly they found many references to “Destination Club” to the various destination clubs that this forum focuses on. They reapplied again in July, but were refused again on September 3, 2007. ------------------------- I am not an attorney, but any attempt to trademark the phrase “Destination Club” could have negative ramifications for the entire Destination Club industry and all destination clubs. This is something the DCA should be investigating.

12-19-2007, 08:11 PM	#3
DC4MS Administrator Join Date: Oct 2007 Location: USA Posts: 1,342 Club: DC4MS.com	Re: Destination Club trademark Renaissance Cruises was granted a US trademark for the mark "Destinations Club" International class 39 on May 16, 2000. Registration number 2350416 However this was canceled on February 24, 2007

12-19-2007, 08:27 PM	#6
DC4MS Administrator Join Date: Oct 2007 Location: USA Posts: 1,342 Club: DC4MS.com	Re: Destination Club trademark Destination Club Partners, LLC granted a US trademark Notice of Acceptance of Statement of Use for the mark "Destinations Club Realty" for International class 36 on November 17, 2007. Registration number 78264135 -------------------- Company Profile DCP INTERNATIONALSM, L.L.C.(“DCP”) specializes in the design, marketing and sale of EQUITY RESIDENCE CLUBSM developments at prestigious resort and urban locations. It is the pioneer and most experienced company in this rapidly growing segment of the real estate industry. DCP residence clubs have generated more than $700,000,000 in sales to date ($115,000,000 in 2006). Additionally, DCP residence clubs that have sold, are actively marketing or are in development have projected sales revenues in excess of $2 billion. DCP was instrumental in creating the first resort EQUITY RESIDENCE CLUBSM project at Deer Valley Resort in Park City, Utah. DCP has since participated in the design, development and marketing of residence clubs at other internationally acclaimed sites and is selectively pursuing new club developments at other prestigious national and international locations. DCP worked with Millennium Partners to create The Phillips Club, the country's first urban EQUITY RESIDENCE CLUBSM venture located next to Lincoln Center in Manhattan. DCP serves as a design, marketing and sales partner with developers and/or landowners and can assist in obtaining club development financing. In addition to expertise in all facets of residence club development, DCP has a full-service, in-house marketing staff. As part of DCP's agreement, developers can take advantage of experienced real estate brokerage services with DESTINATION CLUB REALTY®, DCP's licensed real estate firm active in numerous states. Under separate agreements, DCP manages club operations through Destination Club Management®, provides complete interior design service through Destination Club Design, and offers full-service advertising agency capabilities through Dering, Elliott and Associates. EQUITY RESIDENCE CLUBSMis a trademark of DCP INTERNATIONALSM, L.L.C. DESTINATION CLUB REALTY®is a trademark of DCP INTERNATIONALSM, L.L.C.

12-20-2007, 03:37 PM	#7
DC4MS Administrator Join Date: Oct 2007 Location: USA Posts: 1,342 Club: DC4MS.com	Re: Destination Club trademarks I sent this thread to Adam Wegner, SVP and General Council, Exclusive Resorts and General Council for the DCA and I will post a summary of what he said. He did not want me to post his exact e-mail response as his company's policy is NOT to post on public forums. I, personally, find this particular company policy to be very "amusing" considering Steve Case (Majority Owner of Exclusive Resorts) was the co-founder and former CEO of American Online, was the chairman of AOL Time Warner, and even publishes his own Blog on Revolution Health. Perhaps they will reconsider this policy in the near future. --------- The DCA feels that the trademark for the mark "Destination Club" is not something that the industry association believes should be subject to trademark registration by a company. The DCA believes that the term “destination club” is purely descriptive of a category of business and it should not be eligible for trademark protection by a particular company. -------- So far the PTO has denied any attempts to trademark the words "Destination Club" and Destination Club Forums will continue to monitor this topic. We also believe that it is very important that there be a common understanding and agreement upon basic terms (such as Destination Club) to separate this business from timeshares, fractionals, and condo-hotels. I am not sure who first coined this term, but is has stuck largely due to the result of the press and public using this term, rather than any branding efforts being undertaken by different clubs. In fact, Exclusive Resorts previously used the term “luxury residence club” to describe its business and now prefers the term "Luxury Destination Club."

12-20-2007, 06:31 PM	#8
Kagehitokiri Super Moderator Join Date: Nov 2007 Posts: 1,275	Re: Destination Club trademarks how do you know its really Steve Case writing on the blog? havent a handful of C level execs etc been "busted" and several others openly admitted to using ghost writers?

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