Steamboat Bill

Which Destination Club will be the "first" to buy a $50,000 bed?

I know that may be a silly question, but think of all the free marketing they could get from this purchase and the bragging rights they would have. Even if a destination club only bought one bed for their most expensive property, it would be an awesome draw.

This is an example of something unique the clubs could do to set themselves part. This would start a buzz with friends bragging that they slept in a $50,000 bed.

When the Segway first came out, I was the first person in my area to buy one and I took it to trade shows with me and it was a huge draw to my booth as it was a great novelty. It was the cheapest marketing plan I have ever done and was a lot of fun. I eventually gave it away as a prize drawing to one of my customers.

Here is some links for more information on the Starry Night Bed

Starry Night™ Bed

Would you buy this bed for $50,000? | Crave : The gadget blog

Attached Files

50k_Bed.pdf (95.0 KB, 0 views)

Steamboat Bill

Starry Night Sleep Technology - Fact Sheet

The Starry Night Sleep Technology Bed from Leggett & Platt is a pioneering combination of technology and bedding that uses diagnostic tools to moderate temperature, monitor body movements and alleviate snoring.

It Does a Body Good
• Helps alleviate snoring
Starry Night detects snoring with a refined vibration-detection system (originally developed for military purposes) and automatically articulates sleep positions by seven degrees to help alleviate mild to moderate snoring. Once the snoring subsides, the bed returns to its original position.

• Regulates bed temperature for comfort and cost savings
Using liquid-based Peltier technology, the mattress can be set to “pre-heat” or “pre-cool” both sides of the bed from 68 degrees to 117 degrees Fahrenheit. It eliminates the need to heat or cool the entire house during sleeping hours which saves money and helps the environment.

• Monitors body movements and rhythmic breathing patterns
Vibration sensor and load cell technology measure how much a sleeper tosses and turns, and how much they get out of bed during the night. It compares these movements to a 30-day baseline measure of the sleeper and then provides tips to improve sleep quality. The same vibration sensor technology detects and monitors rhythmic breathing patterns that indicate relaxation.

• Comfortably supports the ballerina and the bodybuilder
Leggett & Platt’s exclusive Joey™ Coil innerspring system uses a pocketed coil-within-coil system to create comfort for any size sleeper. The exterior coils have a luxurious feel and respond to body movements while the interior coils are pressure sensitive and increase their firmness in response to the amount of weight applied.

Boogie Nights

• Theatre in the round
It includes a surround sound system with four eight-inch subwoofers, an audiophile ribbon tweeter for extremely smooth sound, and 2,500 watt RMS Amplification. The headboard projector boasts a 1080p LCD based projector with a 6000:1 contrast ratio and 2,000 lumens.

• Tuned in
With Internet connectivity and wireless RF remote via Microsoft's Media Center, iPod docking station, and DVR capability.

• Power house
The Starry Night boasts 1.5 terabytes of disc storage for almost 400,000 songs or up to 2,000 hours of video. Its operating system runs on a solid state hard drive for extremely fast data transfer and low seek times. It also offers 4 gigs of ddr2 ram.

Gotta Have It

• To market, to market
Starry Night will retail between $20,000 - $50,000 depending on the customizable features. It is scheduled for public availability in the first half of 2009.

Steamboat Bill

Starry Night Sleep Technology (Starry Night™ Bed) by Leggett and Platt and Lifeware from Exceptional Innovation have partnered to bring the ultimate experience in home automation and sleep intelligence to the bedroom.

Lifeware connects the diagnostic and entertainment features of Starry Night with other electronic components in the bedroom and throughout the house. Via wireless remote, users can program the bed to interact with lighting controls, the thermostat, the security system or the media center. Examples of how Starry Night and Lifeware can be programmed to create custom experiences for users include:

o Read Mode – When activated by remote, Read mode will raise the head of the bed to a comfortable sitting or lounging position, turn on the bedside lamp, turn off the television and lower the ceiling lights to make a cozy space for devouring the latest mystery or romance novel.

o Relax Mode – Have trouble making the transition from daytime activity to nighttime rest? Program the bed to massage your aching body, lower the lighting and room temperature, and play your favorite “unwind” music 15 minutes before bedtime.

o Romance Mode – Make nighttime the right time by creating an atmosphere for intimacy. Activate the Romance mode to dim the lights, draw the curtains and play some classic Barry White.

ER Traveler

I don't think there should be any advertising on this forum.

Steamboat Bill

I 100% agree with you, but this is NOT an advertisement as I have no financial involvement with the company and just read about it in the news today as they were featured at the CES show in Las Vegas.

In fact, the destination club Quintess, LRW advertises that they have luxury Duxiana beds in every home and members like the quality and consistency.

To make this post "more balanced" here is some information on Duxiana beds:

Dux Interiors, a Swedish company that has been in the United States for 17 years, has 35 Duxiana stores in North America (www.duxbed.com). With three styles, priced from $4,500 to $9,400 in king size, the top of the line is the most popular.

The Duxiana flagship store in Manhattan has an experimental sleep chamber, with low lights and music, where customers can try out beds in privacy for three or four hours.

Some stores arrange with nearby bed-and-breakfasts to let people try out their product overnight before they buy; they do not give refunds once a mattress is purchased, said Stefan Peters, associate marketing director for Dux Interiors.

Kagehitokiri

id prefer this, for $60K >
Hästens Sängar - Vividus

also these, for $5K >
MANRICO - Cashmere sheets
they have them in the Royal Suite ($6K) and the Presidential Suite ($21K) at the Principe Di Savoia in Milano.