DC4MS

SAN FRANCISCO, July 1 /PRNewswire/ -- Halogen Publishers, (http://halogenpublishers.com/), launches its publisher network today, targeting the most affluent consumers on the web.

"Traditionally it's been difficult to segment this highly desirable demographic with advertising ... they don't gather in one spot online, but rather read an increasingly diverse mix of websites and blogs. We believe that by being very selective in the mix of publishers and advertisers we serve, Halogen Publishers will become the matchmaker if you will, bringing these two groups together to create great efficiency," stated Halogen Publishers founder and CEO, Gregory Shove. "There are over ten million U.S. households with assets over one million dollars ... and they are all online."

Halogen Publishers launches with over 20 publishers and a strong existing advertiser client roster. Sites in the network include PerfectEscapes, Seeking Alpha, VentureBeat, The Big Picture, The Business Sheet, and Vivre. Advertisers in the network include Exclusive Resorts, Marquis Jet and St. Regis, among others. "Halogen Publishers has been a great partner. They act as a flexible extension of our Sales team, helping us to further monetize our business," said Jacob Mullins, VP of Sales at Venture Beat. "As we have moved more of our marketing spend online, Halogen has been a significant part of our media spend. They understand better than most how to reach the affluent, busy decision-maker online, and how to engage them," states Neal Rubin, SVP Marketing at Ultimate Resorts.

Lance Goler, formerly Vice President of Advertising and Business Development for Tablet Hotels, has been named VP of Sales for the network. With over 18 years of advertising sales experience, Mr. Goler has opened Halogen Publishers offices in New York and San Francisco. He is currently building his sales team.

"We are not a typical ad network," says CEO Shove. "Our audience is small, our advertising rates are high, and we all like it that way."

About Halogen Publishers
Halogen Publishers is a premium publisher network devoted to targeting the over 10 million U.S. households with assets over one million dollars. The company is privately held and based in San Francisco, with another office in New York City. More information is available at http://halogenpublishers.com.