HCC's answer to UE - Price Increase...

Bourne · 04-18-2008, 06:12 PM

High Country Club:

High Country Club Announces Price Increase Effective June 1, 2008
(Denver, CO) — As Denver-based High Country Club continues to expand their portfolio of luxurious destinations, the company is increasing it's membership pricing effective June 1, 2008. Since inception, High Country Club has become the largest and fastest growing company in the premium segment ($1 million and below in home value) of the destination club industry. The company has grown to over 325 members and 35 properties in some of the most desirable destinations in the world.

Changes effective June 1, 2008 to High Country Club’s membership offering include:

Membership Type Membership Fee Annual Dues Nights of Use
Companion $30,000 ($25,000*) $2,300 ($2,100*) 7 nights
Associate $50,000 ($40,000*) $4,800 ($4,300*) 15 nights
Affiliate $60,000 ($50,000*) $7,200 ($6,600*) 25 nights
Private $80,000 ($70,000*) $9,600 ($9,000*) 35 nights
Membership Cancellation Membership fee is 100% refundable in the first year, 80% refundable thereafter, subject to the Club’s “two-in, one-out” policy.

* Current Pricing

Memberships can be upgraded to “family and friends” status for an additional 20% increase in annual dues.
Customized plans can be developed outside the current membership offering.

vineyarder · 04-18-2008, 07:12 PM

Quote:

Originally Posted by Bourne

High Country Club:

High Country Club Announces Price Increase Effective June 1, 2008
(Denver, CO) — As Denver-based High Country Club continues to expand their portfolio of luxurious destinations, the company is increasing it's membership pricing effective June 1, 2008. Since inception, High Country Club has become the largest and fastest growing company in the premium segment ($1 million and below in home value) of the destination club industry. The company has grown to over 325 members and 35 properties in some of the most desirable destinations in the world.

Changes effective June 1, 2008 to High Country Club’s membership offering include:

Membership Type Membership Fee Annual Dues Nights of Use
Companion $30,000 ($25,000*) $2,300 ($2,100*) 7 nights
Associate $50,000 ($40,000*) $4,800 ($4,300*) 15 nights
Affiliate $60,000 ($50,000*) $7,200 ($6,600*) 25 nights
Private $80,000 ($70,000*) $9,600 ($9,000*) 35 nights

Not surprising, and certainly justified compared to the market, and also justified by the increasing quality of the homes being acquired...

LTTravel · 04-18-2008, 07:44 PM

Still significantly cheaper than UE Premiere

Ultimate Escapes New Membership Plan Levels - SherpaReport

TarheelTraveler · 04-20-2008, 11:39 PM

From my perspective, this is a good thing. This will give HCC more money to acquire better and more homes. It also speaks to their growth that management thinks they can raise prices. They wouldn't be doing this if they weren't bringing in lots of members. This will push a lot of people to go ahead and commit.

Tedpilot · 04-21-2008, 12:23 AM

IIRC, wasn't the last price increase about 6 months ago? Seems they have steadily increased the prices by $10k per plan every six months or there-abouts. I think their goal is to eventually be in the $100k range, not sure when they project that though.

Bourne · 04-21-2008, 12:59 AM

or

Quote:

Originally Posted by pwrshift

It could easily indicate serious financial difficulties in a private company, especially if they had to take an influx of cash from an 'outside' investor who gave them 2 locations and they still had to have two increases in fees within 7 months!

My PR experience says this is not a move of 'confidence'. They had a great price advantage up to Nov07 -- signing up members faster than most other DC's -- and should have stayed there until they signed up another 200+ members to a more meaningful and influential industry level. IMO they still have a long ways to go to satisfy their member needs for locations and this is just an ill-timed cash grab to pay some bills. Members might find out how serious a cash crunch it is when it comes to dues renwal time.

At least with public companies you get a chance to see the financial shape of the company, before investing or signing any non-disclosure agreement.

Quote:

Originally Posted by pwrshift

Many would call that private 'greed' for instant financial relief and not long term growth.

Sooner or later the DC market will go public - it's already starting - and private DC's will fall into never never land.

HCC announces a price increase - June 2008 - Timeshare Users Group Online Community Forums

04-18-2008, 06:12 PM	#1
Bourne Senior Member Join Date: Nov 2007 Location: 60601 Posts: 487 Club: High Country Club, Pinnacle Yachts	HCC's Price Increase 6/1/08... High Country Club: High Country Club Announces Price Increase Effective June 1, 2008 (Denver, CO) — As Denver-based High Country Club continues to expand their portfolio of luxurious destinations, the company is increasing it's membership pricing effective June 1, 2008. Since inception, High Country Club has become the largest and fastest growing company in the premium segment ($1 million and below in home value) of the destination club industry. The company has grown to over 325 members and 35 properties in some of the most desirable destinations in the world. Changes effective June 1, 2008 to High Country Club’s membership offering include: Membership Type Membership Fee Annual Dues Nights of Use Companion $30,000 ($25,000) $2,300 ($2,100) 7 nights Associate $50,000 ($40,000) $4,800 ($4,300) 15 nights Affiliate $60,000 ($50,000) $7,200 ($6,600) 25 nights Private $80,000 ($70,000) $9,600 ($9,000) 35 nights Membership Cancellation Membership fee is 100% refundable in the first year, 80% refundable thereafter, subject to the Club’s “two-in, one-out” policy. * Current Pricing Memberships can be upgraded to “family and friends” status for an additional 20% increase in annual dues. Customized plans can be developed outside the current membership offering. Last edited by Bourne; 04-18-2008 at 06:35 PM.

04-18-2008, 07:44 PM	#3
LTTravel Super Moderator Join Date: Nov 2007 Posts: 1,020 Club: ER, HCC Corporate, DHH Lite, Bud Lite (A few too many)	Re: HCC's answer to UE - Price Increase... Still significantly cheaper than UE Premiere Ultimate Escapes New Membership Plan Levels - SherpaReport

04-20-2008, 11:39 PM	#4
TarheelTraveler Senior Member Join Date: Nov 2007 Posts: 513 Club: A&K Residence Club	Re: HCC's answer to UE - Price Increase... From my perspective, this is a good thing. This will give HCC more money to acquire better and more homes. It also speaks to their growth that management thinks they can raise prices. They wouldn't be doing this if they weren't bringing in lots of members. This will push a lot of people to go ahead and commit.

04-21-2008, 12:23 AM	#5
Tedpilot Senior Member Join Date: Nov 2007 Location: Oklahoma Posts: 301 Club: HCC	Re: HCC's answer to UE - Price Increase... IIRC, wasn't the last price increase about 6 months ago? Seems they have steadily increased the prices by $10k per plan every six months or there-abouts. I think their goal is to eventually be in the $100k range, not sure when they project that though.

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