DC4MS

Exclusive Resorts is looking for a new ad agency to help them spend $3m. Better hurry as the RFP is due June 20th.

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Exclusive Resorts Opens Review

Initial RFPs are due back on June 20

June 5, 2008

-By Adweek Staff

DENVER Exclusive Resorts said it has opened a review to choose a new ad agency. The client spent $3 million last year in measured U.S. media, per Nielsen Monitor-Plus.

Omnicom Group's DDB in Seattle has worked with the client recently, but it was unclear if that shop would participate in the review process. Agency representatives could not immediately be reached for comment.

A client rep said: "OMD is currently handling our media buying. We'll decide who to use for what based on what we get back during this process. Our primary goal is creative, and anything else will be worked out after we've found what we're looking for on that front."

She added: "We aren't necessarily looking for an agency in any specific region. And while it would be ideal to find an agency with relevant experience in luxury hospitality/travel, we're open to responses from absolutely anyone."

The client plans to complete the review by the fall. Initial proposal requests are due back on June 20.

Exclusive Resorts bills itself as "The world's leading luxury destination club," with more than 3,000 members and a real estate portfolio valued at more than $1 billion. That covers more than 350 luxury residences in dozens of vacation destinations and another 125 in development.

Exclusive Resorts Opens Review

pwrshift

There won't be a huge lineup for that small an account - the major agencies wouldn't even consider a $3m account. Are you sure that's all it is -- it would all be gone on one Super Bowl ad if they did.

TarheelTraveler

I've always thought of their marketing as the gold standard in DCs. Surprised to see them considering a switch.