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Old 05-08-2008, 08:14 PM   #1
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Default Exclusive Resorts welcomes new Senior Marketing Executives

Exclusive Resorts Welcomes New Senior Marketing Executive

Ian Arthur Brings Years of Successful Experience with Top Organizations to the World’s Leading Destination Club

DENVER-Exclusive Resorts, the world’s leading luxury destination club, today announced the addition of Ian Arthur to its management team as executive vice president, marketing.

“We are very excited to welcome Ian to Exclusive Resorts,” said Jeff Potter, chief executive officer. “With Ian’s extensive experience in all aspects of marketing, particularly in the areas of brand development and strategy, I am confident that he will contribute significant knowledge and expertise to our marketing efforts.”

Arthur brings more than 25 years of experience in building brands to his position at Exclusive Resorts, with such well-known brands as Head, Nike and Frontier Airlines. He joins Exclusive Resorts from his role at Vail Resorts as Vice President of Marketing and Sales for Vail and Beaver Creek, a position he held for the past four years. At Vail Resorts, he led the process to reposition the Beaver Creek brand, developing the brand promise of “Not Exactly Roughing It” as part of a new brand campaign that resulted in consistent growth of both visitation and revenues.

“I am truly delighted to join Exclusive Resorts,” said Arthur. “As the industry leader, the company is redefining luxury travel and shaping the future of luxury vacations. The destination club concept has unlimited potential, and I am looking forward to working with the entire Exclusive Resorts team to continue developing the club and making this amazing experience become a reality for future members.”

Exclusive Resorts combines the luxury of private vacation residences with the services and amenities of world-class resorts, bringing together the best of both worlds. Since it began operations in 2003, Exclusive Resorts has grown rapidly from a club with only a few members and four residences to what it is today: the world’s leading luxury destination club with more than 3,000 members and a real estate portfolio valued at more than $1 billion. Members enjoy access to more than 350 luxury residences in dozens of destinations, as well as a variety of unique travel experiences through the club’s innovative Once in a Lifetime program.
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